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Why a sad Gudetama egg mascot gets 60 million views on YouTube?

Meet the Gudetama Egg: Why are kids’ characters always funny and smiling? What if a sad and depressed mascot c0uld get the same attention and be loved by kids from the entire world? Could a different kind of mascot entertain them even better? And what if that mascot is an egg character? It is about to …

Gudetama Expo in Taiwan

Strange characters are not something new to Japan. An anthropomorphic egg, affectionately named “Gudetama” which literally translates to “Lazy Egg” in English is no exception. He is one of the new popular characters from Sanrio, a Japanese company specialized in creating cute characters. Beginning in 1963, Sanrio sells and licenses products branded with these characters and …